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Lok Jing Ming
Publication by same author
A Novel Peer-To-Peer Personalized Advertising Framework Using Ad Hoc Wireless Communication
by
Daniel Wong Kuok-Shoong
,
Lok Jing Ming
Year: 2005
Abstract:
The proliferation of mobile devices and pervasiveness of wireless technology have provided a new environment for mobile commerce (M-Commerce). In this environment, mobile advertising will be playing an important role in mobile commerce marketing. Generally, mobile advertising can be defined as adver...
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