Lok Jing Ming

Publication by same author

A Novel Peer-To-Peer Personalized Advertising Framework Using Ad Hoc Wireless Communication

by Daniel Wong Kuok-Shoong, Lok Jing Ming

Year: 2005

Abstract: The proliferation of mobile devices and pervasiveness of wireless technology have provided a new environment for mobile commerce (M-Commerce). In this environment, mobile advertising will be playing an important role in mobile commerce marketing. Generally, mobile advertising can be defined as adver...

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