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Intention to Shop Online Amongst MBA Students: Applicability of the Theory of Reasoned Action (TRA)
Internet has changed the way business is conducted and one of the emerging uses of the Internet is for shopping. With an increasing affluent community the potential of Internet shopping cannot be ignored. The purpose of this paper is to test the applicability of the TRA (Fishbein & Ajzen, 1975; ...
The Mediating Effect of Perceived Usefulness towards Tax Service Quality and the Continuance Usage Intention of the E-Filing System in Malaysia
This study examines the mediating effect of perceived usefulness on the relationship between tax service quality (correctness, response time, system support) and continuance usage intention of e-filing system in Malaysia. A total of 116 data was analysed using Partial Least Squared Method (PLS). The...
Social Media and Brand Engagement in the Age of the Customer
Charlie Albert Lasuin
Social media environment has tremendously changed the landscape of marketing communication. Thanks to the development of Internet that creates marketers’ opportunity to tap the potential customer– Generation C and build a meaningful brand engagement with them. This paper will highlights ...
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