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Noor Hazarina Hashim
Publication by same author
A Review of Market Segmentation on Events and Festivals from 1996 to 2017
by
Nur Balqish Hassan
,
Noor Hazarina Hashim
Abstract:
This paper reviews 20 event segmentation studies published from 1996-2017. The reviews revealed that demographic segmentation and clustering techniques to be the most popular approaches in market segmentation studies. This paper provides suggestions for future research on market segmentation studies...
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