Noor Hazarina Hashim

Publication by same author

A Review of Market Segmentation on Events and Festivals from 1996 to 2017

by Nur Balqish Hassan, Noor Hazarina Hashim

Abstract: This paper reviews 20 event segmentation studies published from 1996-2017. The reviews revealed that demographic segmentation and clustering techniques to be the most popular approaches in market segmentation studies. This paper provides suggestions for future research on market segmentation studies...

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