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Lu Man Hong
Publication by same author
Perceived Risk on Online Store Image towards Purchase Intention: A Review
by
Lu Man Hong
,
Noorshella Che Nawi
,
Wan Farha Wan Zulkifli
Abstract:
The purpose of this paper is to develop the conceptual model for dimensions of perceived risk on online store image towards purchase intention in online shopping activities among Generation X and Y at Malaysia. This is due to consumers in Malaysia has less intention to shop online due to influencing...
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