Lu Man Hong

Publication by same author

Perceived Risk on Online Store Image towards Purchase Intention: A Review

by Lu Man Hong, Noorshella Che Nawi, Wan Farha Wan Zulkifli

Abstract: The purpose of this paper is to develop the conceptual model for dimensions of perceived risk on online store image towards purchase intention in online shopping activities among Generation X and Y at Malaysia. This is due to consumers in Malaysia has less intention to shop online due to influencing...

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