Syahida Hassan

Publication by same author

Abstract: Trust is an increasingly important concept on the Internet, especially for the eCommerce environment. Creating initial trust from buyer to seller is one of the problem that eCommerce need to address immediately since without this initial trust, buyers will be reluctant to commit any transaction thro...
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Abstract: The concepts of social commerce have been widely discussed, yet the value co-creation practices in social commerce environment are under explored. It is not clear how buyers and sellers co-create value and what is the relationship between the practices with their participation in social commerce com...
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