Nik Kamariah Nik Mat

Publication by same author

Abstract: This paper examines the relationships between salient beliefs and intention to shop online based on TRA model. Over 140 students of a Malaysian university completed a 4-page questionnaire consisting of 26-items measuring salient beliefs (convenience, information, product perception, shopping experie...
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Year: 2005
Abstract: The internet has become a key medium for the purchase of products and services in virtual markets and has effectively linked all countries and business. It has been estimated that the internet market is worth $300 billion in 1995. Through the internet, electronic commerce offers a tremendously wide ...
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