Category: ICoEC 2005 Proceedings
Author: Amirrudin Kamsin, Chang Sok Kin
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Our research’s main motivation was to investigate the preference on online booking among undergraduate from different faculties in University Malaya. This paper highlights the output of the pros and cons for online booking and was written based on findings of a survey conducted among the undergraduates of University Malaya. The study was further broken down into five categories, which consisted of cinemas, books order, transportation, hotels and restaurants. The samples of this study were 150 undergraduate students from different faculties in University Malaya. We obtained our samples by using random sampling method. The conclusion is based on the analysis results of the survey. Online booking through Internet is where the visitor visits your website to a) Choose services according to customer’s preference b) Check for its availability c) Fill in the booking form d) Pay by secured server. Services can be purchased individually or as a package.

Keywords: Online Booking, Internet, categories differentiation, pros and cons, undergraduates

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