Category: ICoEC 2005 Proceedings
Author: Daniel Wong Kuok-Shoong, Lok Jing Ming
Year: 2005
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The proliferation of mobile devices and pervasiveness of wireless technology have provided a new environment for mobile commerce (M-Commerce). In this environment, mobile advertising will be playing an important role in mobile commerce marketing. Generally, mobile advertising can be defined as advertising a product advertisement or a service advertisement to the mobile users via wireless network. This paper discusses some issues in mobile advertising and proposes a framework for mobile advertising using peer-to-peer ad hoc wireless communications.

Keywords: mobile advertising, peer-to-peer, ad hoc network.

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