This paper explores a cultural factor that contributes to the usage pattern of e-business in different forms of society. A Hofstede’s theory is adopted as part of a guideline in determining the underlying factor towards this technology usage partly in Malaysia. A comparison is made between private and public organizations in US, Australia and Malaysia to identify the clues whether culture has an impact towards the e-business adoption trend. The findings in this study were compared with those from previous studies using similar models and it was found that cultural issues are important in determining the acceptance usage of the technology among the Malaysia travel industry.

Keywords: E-business, Internet, culture, Malaysian travel agencies