ICoEC 2017 Proceedings

icoec2017 cover pageProceedings of the International Conference on E-Commerce (ICoEC) 2017
ISBN: 978-967-0910-44-4
eiSBN: 978-967-0910-47-5
Edited by Aidi Ahmi, Akilah Abdullah, Norhaiza Khairudin
Published by Institute for Strategic and Sustainable Accounting Development (ISSAD), School of Accountancy, Universiti Utara Malaysia, UUM Sintok, Kedah, Malaysia

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Abstract: The concepts of social commerce have been widely discussed, yet the value co-creation practices in social commerce environment are under explored. It is not clear how buyers and sellers co-create value and what is the relationship between the practices with their participation in social commerce com...
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