ICoEC 2017 Proceedings

icoec2017 cover pageProceedings of the International Conference on E-Commerce (ICoEC) 2017
ISBN: 978-967-0910-44-4
eiSBN: 978-967-0910-47-5
Edited by Aidi Ahmi, Akilah Abdullah, Norhaiza Khairudin
Published by Institute for Strategic and Sustainable Accounting Development (ISSAD), School of Accountancy, Universiti Utara Malaysia, UUM Sintok, Kedah, Malaysia

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Abstract: With the emergence of the big data phenomena, the business intelligence maturity approach tends to be limiting and lacks the capability to capture and engage with the relevant variables and develop into a theoretical framework to explain the big data economy. The concept of data competencies propose...
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