ICoEC 2017 Proceedings

icoec2017 cover pageProceedings of the International Conference on E-Commerce (ICoEC) 2017
ISBN: 978-967-0910-44-4
eiSBN: 978-967-0910-47-5
Edited by Aidi Ahmi, Akilah Abdullah, Norhaiza Khairudin
Published by Institute for Strategic and Sustainable Accounting Development (ISSAD), School of Accountancy, Universiti Utara Malaysia, UUM Sintok, Kedah, Malaysia

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Abstract: The aim of this study is to explore the factors that travellers search for when booking the hotel through online travel agency. A survey and convenience sampling method were used in this study. 450 questionnaires were distributed at Penang International Airport; however 410 were collected. Only 398 ...
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Abstract: This paper presents a critical analysis of prevailing innovation adoption theories and assesses the extent of their appropriateness for explaining SMEs e-commerce adoption in developing countries. The theories examined are Technology Acceptance Model (TAM); Unified Theory of Acceptance and Use of Te...
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Abstract: Goods and Services Tax (GST) has been implemented in Malaysia since April 2015. One of its implementation is to become a better tax collection system that can drive economic growth and enhance competitiveness in global markets. Thus, authorities such as the Royal Malaysian Customs Department (RMCD) ...
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