ICoEC 2017 Proceedings

icoec2017 cover pageProceedings of the International Conference on E-Commerce (ICoEC) 2017
ISBN: 978-967-0910-44-4
eiSBN: 978-967-0910-47-5
Edited by Aidi Ahmi, Akilah Abdullah, Norhaiza Khairudin
Published by Institute for Strategic and Sustainable Accounting Development (ISSAD), School of Accountancy, Universiti Utara Malaysia, UUM Sintok, Kedah, Malaysia

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Abstract: The International Conference on E-Commerce (ICoEC) 2017 is an extension of similar conferences that were successfully organised in 2005, 2006 and 2015. Those conferences were held in Selangor, Penang, and Sarawak respectively. The rapid development of information and communication technology (ICT) h...
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Abstract: Mobile technologies have penetrated the fabric of the urban society in an unprecedented rate, making its presence eminent in individual’s daily lives, at a personal and professional level. The transformation it has brought is limitless, from businesses to entertainment and most importantly to conn...
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Abstract: The aim of this study is to explore the factors that travellers search for when booking the hotel through online travel agency. A survey and convenience sampling method were used in this study. 450 questionnaires were distributed at Penang International Airport; however 410 were collected. Only 398 ...
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Abstract: This paper presents about evaluation measurement through verification and validation in one category of steganography specifically in text domain. It reviews the one of method in text steganography which named feature-based. This method had been developed by previous researcher that to cover hidden ...
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Abstract: This paper presents a critical analysis of prevailing innovation adoption theories and assesses the extent of their appropriateness for explaining SMEs e-commerce adoption in developing countries. The theories examined are Technology Acceptance Model (TAM); Unified Theory of Acceptance and Use of Te...
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Abstract: In this paper, we present the development of Near Field Communication (NFC) for future mobile payment systems. NFC is expected to become a very trendy technology for mobile services, more specifically for mobile payments. The objective of our paper is to develop the prototype of myRapid payment syst...
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Abstract: Negotiation is an important part of commerce. With the use of internet-based technologies to procure goods and services, the sourcing process of multiple goods or services usually involves complex negotiations. Advanced technologies such as e-procurement can facilitate effective solutions for negoti...
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Abstract: The aim of this study is to examine the empirical effects of Human Resource Management (HRM) practices and reciprocity on knowledge sharing behaviour. In an organisation, employees play key role for the effective performance of the organisation by communicating their knowledge with management and co...
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Abstract: The aim of this research study is to analyze the efficiency polygamy technology in detecting signs of traffic services in real time in different road conditions by comparing it with human eyes. A total of 204 observations were obtained to measure the effectiveness of the study program, by comparing ...
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Abstract: With the emergence of the big data phenomena, the business intelligence maturity approach tends to be limiting and lacks the capability to capture and engage with the relevant variables and develop into a theoretical framework to explain the big data economy. The concept of data competencies propose...
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Abstract: Smart home in Malaysia is still new. The installation of smart home gadgets and facilities is on the choice of the home proprietors themselves. There is no specific law and rules which governs the smart home project. The question arise is to what extend the law and policy in Malaysia can accommodate...
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Abstract: The purpose of this paper is to develop the conceptual model for dimensions of perceived risk on online store image towards purchase intention in online shopping activities among Generation X and Y at Malaysia. This is due to consumers in Malaysia has less intention to shop online due to influencing...
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Abstract: The concepts of social commerce have been widely discussed, yet the value co-creation practices in social commerce environment are under explored. It is not clear how buyers and sellers co-create value and what is the relationship between the practices with their participation in social commerce com...
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Abstract: This study is an attempt to investigate taxpayer’s perception and intention to use Inland Revenue Board of Malaysia’s online service known as tax e-LEJAR. Tax e-LEJAR is an online system where taxpayers can check their tax transaction records via internet. The data are collected from a sample of...
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Abstract: Identifying the success factors that contribute to customer satisfaction and loyalty are crucial and it is a continuous process in order for firms to stay competitive. This paper examines the factors that determine the customer satisfaction and loyalty and its causal effects using a theoretical mode...
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Abstract: This paper describes enormous opportunities offered by electronic commerce (e-commerce) to stimulate economic growth, as well as the risks and challenges that it poses based on the principles that form the basis of tax administration system in Malaysia and other parts of the world generally. It then...
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Abstract: Advancements in technology have affected financial services all over the world including in Malaysia. As the financial service industry is now dealing with the electronic payment (e-payment) system, the paper-based retail payment system is considered costly, time-consuming and inefficient. The e-pay...
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Abstract: Augmented Reality Experiential Marketing (AREM) is one of the essential tool for businesses to sustain their customer using the Augmented Reality (AR) technology. Recently, many companies include AR technology to their advertising and marketing strategy to make it more enjoyable and interactive to t...
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Abstract: This paper focuses on the development of IT governance (ITG) tactical model that is derived from a cross case analysis of four case studies conducted in Malaysia and Australia. The tactical model of ITG comprises four dimensions. The dimensions of clarifying expectations, establishing clear responsi...
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Abstract: In this paper, the authors explore the mobile network security focused on the virus threat. Firstly the authors explain the importance of mobile network security which sometimes not really takes into considerations by users. The risks to the enterprise from mobile devices are also being explained. I...
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Abstract: Goods and Services Tax (GST) has been implemented in Malaysia since April 2015. One of its implementation is to become a better tax collection system that can drive economic growth and enhance competitiveness in global markets. Thus, authorities such as the Royal Malaysian Customs Department (RMCD) ...
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Abstract: Social media use in small and medium-sized enterprises (SMEs) is growing. Social media offers opportunities for business organisations to increase business transactions. However, little attention has been given in understanding the adoption and impact of social media in SMEs. Using technology-organi...
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Abstract: The purpose of this paper is to identify the effects of digital economy on students’ entrepreneurial characteristics and entrepreneurship as career choices, comparatively between Malaysia and Indonesia. A sample of students was randomly selected from public universities and private universities in...
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Abstract: This paper reviews 20 event segmentation studies published from 1996-2017. The reviews revealed that demographic segmentation and clustering techniques to be the most popular approaches in market segmentation studies. This paper provides suggestions for future research on market segmentation studies...
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Abstract: In facing the globalization, taxation system has now been computerised with the help of Information, Communication and Technology (ICT). For that reason, governments in many countries have invested a huge sum of money in developing a tax system to be used by its citizens such as a tax e-filing syste...
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Abstract: Growing dependency on IT in business causes strategic IS Planning (SISP) is getting paramount. Despite extensive works that investigate SISP in large organisations, studies amongst Small and Medium-sized Enterprises (SMEs) are relatively limited. In view of unique nature of the SMEs, firms may not f...
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Abstract: As Internet technology has electronically transformed substantial aspects of today’s business operation, organisations have started to view e-business solutions as possible mean to enable various parts of their business functions. Due its unique characteristic, considerable works have reported pos...
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Abstract: Knowledge represents a critical source of organizations survival and competitiveness. From a process perspective, knowledge management refers to a structured process for effective acquisition, creation, application and dissemination of knowledge. The aim is to enhance organization’s competitivenes...
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