ICoEC 2017 Proceedings

icoec2017 cover pageProceedings of the International Conference on E-Commerce (ICoEC) 2017
ISBN: 978-967-0910-44-4
eiSBN: 978-967-0910-47-5
Edited by Aidi Ahmi, Akilah Abdullah, Norhaiza Khairudin
Published by Institute for Strategic and Sustainable Accounting Development (ISSAD), School of Accountancy, Universiti Utara Malaysia, UUM Sintok, Kedah, Malaysia

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Abstract: This paper describes enormous opportunities offered by electronic commerce (e-commerce) to stimulate economic growth, as well as the risks and challenges that it poses based on the principles that form the basis of tax administration system in Malaysia and other parts of the world generally. It then...
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Abstract: Advancements in technology have affected financial services all over the world including in Malaysia. As the financial service industry is now dealing with the electronic payment (e-payment) system, the paper-based retail payment system is considered costly, time-consuming and inefficient. The e-pay...
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Abstract: Augmented Reality Experiential Marketing (AREM) is one of the essential tool for businesses to sustain their customer using the Augmented Reality (AR) technology. Recently, many companies include AR technology to their advertising and marketing strategy to make it more enjoyable and interactive to t...
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Abstract: Social media use in small and medium-sized enterprises (SMEs) is growing. Social media offers opportunities for business organisations to increase business transactions. However, little attention has been given in understanding the adoption and impact of social media in SMEs. Using technology-organi...
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Abstract: This paper reviews 20 event segmentation studies published from 1996-2017. The reviews revealed that demographic segmentation and clustering techniques to be the most popular approaches in market segmentation studies. This paper provides suggestions for future research on market segmentation studies...
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Abstract: As Internet technology has electronically transformed substantial aspects of today’s business operation, organisations have started to view e-business solutions as possible mean to enable various parts of their business functions. Due its unique characteristic, considerable works have reported pos...
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